Privacy Policy
Introduction
This website is operated by Aesthetic Lab, a California corporation (“Aesthetic Lab,” the “Company,” “we,” “us,” or “our”). We respect your privacy. This Privacy Policy explains what information we collect when you visit aestheticlabinc.com and our other websites that link to this policy (the “Website”), how we use and share it, and the choices you have.
This policy applies to information we collect:
- On the Website, including through forms, booking tools, and chat features.
- In emails, text messages, and phone calls between you and us that relate to the Website or our services.
Health Information and HIPAA
Medical information we create or receive in providing care to you, such as your medical history, consent forms, treatment records, and photos taken for your chart, is protected health information. It is governed by our HIPAA Notice of Privacy Practices, not this policy. You can read our Notice of Privacy Practices on the Website or request a copy at any location. If this policy and the Notice of Privacy Practices conflict about protected health information, the Notice of Privacy Practices controls.
Please do not send detailed medical information through the Website’s general contact forms. Your provider will collect it securely during your consultation.
Information We Collect
We collect the following categories of information:
- Contact and identifying information, such as your name, email address, phone number, mailing address, and date of birth when needed to book an appointment.
- Inquiry and appointment information, such as the services you ask about, your preferred location and appointment time, and your messages to us.
- Transaction information, such as the services, packages, memberships, or gift cards you purchase through our online booking platform. Payment card information is processed by our booking platform’s payment processor, and we do not store full card numbers.
- Social media information, such as your handle and messages, when you contact us through or follow us on Instagram, Facebook, TikTok, or other platforms.
- Promotions and surveys, such as information you give us when you enter a giveaway, contest, or promotion, or respond to a survey.
- Call information, such as your phone number and the date, time, and length of calls to the phone numbers listed on the Website. Calls may be recorded for quality and training purposes, and you will be told at the start of the call.
- Device and usage information, such as your IP address, browser and device type, pages viewed, links clicked, referring website, and general location (city or region) based on your IP address.
We collect this information directly from you, automatically as you use the Website (see Cookies and Tracking Technologies below), and from third parties such as social media platforms, advertising partners, and review sites.
Cookies and Tracking Technologies
We and our partners use cookies, pixels, tags, and similar technologies on the Website. They fall into three groups:
- Strictly necessary: needed for the Website to work, such as security, load balancing, and remembering your cookie choices. These are always on.
- Analytics: help us understand how visitors use the Website so we can improve it, such as Google Analytics.
- Advertising: let us and our advertising partners, such as Google and Meta, measure our ads and show you relevant ads on other websites and apps, including remarketing to people who have visited the Website.
Embedded content on the Website, such as videos from YouTube or Vimeo and maps, may also set cookies from those providers.
Analytics and advertising technologies are used only if you allow them through the cookie banner. You can change your choices at any time through the Cookie Settings link in the Website footer.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and schedule, confirm, and remind you of appointments.
- Provide the services you request and process payments.
- Send you service messages, such as appointment reminders, post-treatment instructions, and billing notices.
- Send you promotional emails and, if you opt in, promotional text messages.
- Operate, secure, maintain, and improve the Website, and remember your preferences.
- Run giveaways, contests, promotions, and surveys.
- Measure and improve our advertising, subject to your cookie choices.
- Comply with legal obligations, resolve disputes, and enforce our agreements.
- For any other purpose we describe when you provide the information, or with your consent.
How We Share Your Information
We may share personal information:
- With service providers that help us run our business, such as website hosting, scheduling and practice management software, customer relationship management, payment processing, email and text messaging, and marketing agencies. They may use your information only to provide services to us.
- With advertising and analytics partners, such as Google and Meta, through the analytics and advertising technologies described above, only if you allow them.
- For legal reasons, to comply with law, a court order, or a government request, or to protect the rights, property, or safety of Aesthetic Lab, our patients, or others.
- In a business transaction, such as a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.
- With your consent or at your direction.
We may also use and share aggregated or de-identified information that does not identify you.
We do not sell your personal information for money. Some states treat certain advertising cookies as a “sale” or “sharing” of personal information. You can opt out of these technologies at any time through the [Cookie Settings] link or by using Global Privacy Control.
Text messaging data. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information may be shared with service providers that help us deliver text messages.
Text Messages
If you opt in to text messages, we will send messages of the type you agreed to. Message frequency varies. Message and data rates may apply. Not all carriers are supported. Carriers are not liable for delayed or undelivered messages. You can opt out at any time by replying STOP, or by contacting us using the information below. Reply HELP for help. If you change your mobile number, please let us know so we do not send messages to a number that is no longer yours.
Your Choices
- Marketing emails: click the unsubscribe link in any marketing email.
- Text messages: reply STOP to any message or contact us.
- Cookies and advertising: use the Cookie Settings link in the footer, your browser settings, or industry opt-out tools such as the Digital Advertising Alliance and the Network Advertising Initiative. You can also manage ads through Google Ad Settings and Meta Ad Preferences, and opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
Your Privacy Rights
Depending on where you live, you may have the right to:
- Know what personal information we have collected about you and how we use and share it.
- Get a copy of your personal information.
- Correct inaccurate personal information.
- Delete your personal information, subject to legal exceptions (for example, we must keep medical records for periods required by law).
- Opt out of targeted advertising and any sale or sharing of your personal information.
To make a request, contact us using the information in the Contact Us section. We will need to verify your identity before responding, usually by matching information you give us with information we already have. You may use an authorized agent, who must provide proof of your authorization. We will not discriminate against you for exercising your rights.
California residents. Under California Civil Code Section 1798.83, you may ask whether we disclosed your personal information to third parties for their own direct marketing purposes in the prior calendar year. We do not make these disclosures.
Do Not Track and Global Privacy Control
The Website does not respond to browser “Do Not Track” signals. The Website does recognize Global Privacy Control signals as a request to opt out of advertising technologies for that browser.
Data Retention
We keep personal information only as long as needed for the purposes described in this policy, including to provide services, maintain business and tax records, resolve disputes, and meet legal requirements. Medical records are retained as required by California law and our Notice of Privacy Practices.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No website or transmission over the internet is completely secure, so we cannot guarantee the security of information you send to us.
Children's Privacy
The Website is not intended for children under 16, and we do not knowingly collect personal information online from children under 16. If you believe we have collected information from a child under 16 through the Website, please contact us and we will delete it.
Links to Other Websites
The Website may link to websites and services we do not control, such as social media platforms and booking tools. Their privacy practices are governed by their own policies.
Changes to This Policy
We may update this policy from time to time. We will post the updated policy on this page and change the Effective Date above. If we make material changes, we will provide additional notice, such as a notice on the Website.
Contact Us
If you have questions about this policy or want to exercise your privacy rights, contact us at: